Hinge
Our pan-European campaign for Hinge "The moment I knew" celebrates the special moments when someone looking for love realizes, I've found it. Each story ends with the best possible result for Hinge: that their app is deleted. The 360 campaign runs in eleven markets and in nine languages.
The five films were shot by award-winning indie Director Malin Ingrid.
The moment I knew
The OOH campaign, shot by Marie Tomanova, uses the same narratives, but puts them into real-life scenarios through their placement and their copy.
When you protected my fish sandwich from the seagull. That’s when I knew. That’s when I deleted. — Hamburg Harbor
When even my grumpy cat was kind of into you.
That’s when I knew. That’s when I deleted. — Paris Metro
Director: Malin Ingrid
DP: Kate Arizmendi
Stylist: Selam Fessahaye
Set design: Ruta Kiskyte
Make Up Artist: Sóley Ástudóttir
Edit: Carla Luffe
Photography: Marie Tomanova
CD: Maite Albuquerque
Creative: Yara Dalens
Creative: Bénédicte Morin
Strategy: Lisa Cadwallader
Strategy:James Fraser
Writer: Tina Blech
Writer: Sjo Schütt
Writer: Mara Rizzetto
Writer: Francesca-Musetti
Writer: Karly Brooks
Writer: Alexander Rehm
Design: Kinoto Studio, Rima
PM: Alexandra Szilagyi
Production: Ysabel Knyphausen
Production: Margaux Ravis
Production: Matilda Altho
Consulting Partner: Sherri Chambers
Print production: Yann Reignier
Credits: