It’s funny we met on Hinge
Will you find your person in real life or on an app? Today’s Gen Z daters often feel torn between these two possibilities, which can lead to disillusionment. This global campaign “It’s Funny We Met On Hinge” shows that both can happen at the same time. Seven real couples share stories of serendipity and missed connections - all with a happy ending..
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Where Hinge ends, we begin.
A pan-European campaign celebrating vulnerability in modern dating.
We partnered with Gen Z cultural voices across European markets to surface the subtle, culturally specific ways people open up, connect, and reveal themselves. Directed by Marie Schuller, the fully localized 360 campaign combines emotional intimacy with cinematic realism across film, social, and digital.
Climate Week NYC
Eat like there’s no tomorrow
Cutting through the noise of Climate Week to put food at the center of the climate debate.
Factory farming accounts for up to 20% of global greenhouse gas emissions, yet its role in the climate crisis is often overlooked. We created Eat Like There’s No Tomorrow - a provocative campaign built to break through at Climate Week NYC. The work confronted audiences across digital, social, and high-profile locations citywide, including Times Square. The result: it provoked public reflection, pushed food system reform into the climate conversation and elevated Mercy For Animals on a global stage.
A pan-European campaign about the green flags that signal a true connection.
Hinge’s mission is to help people move off the app and into real life. We partnered with Gen Z daters in European markets to surface green flags that signal that it’s time to delete the app. Brought to life through the intimate, observational lens of director Malin Ingrid and photographer Marie Tomanova. The fully localized 360 campaign ran in 11 markets and 9 languages. The campaign contributed to Hinge reaching the #1 App Store ranking in 10 countries across Western Europe.
The moment I knew
When you protected my fish sandwich from the seagull. That’s when I knew. That’s when I deleted. — Hamburg Harbor
When even my grumpy cat was kind of into you.
That’s when I knew. That’s when I deleted. — Paris Metro
